THE VALUE OF THE JOURNEY.

Swedish Soul-pioneer Princis sees music as an opportunity to spread positivity and inspire growth. Influenced by artists such as Jack Johnson and John Mayer, his music is an ode to self-improvement and self-love.

“I hope that my music can make a positive difference for people.” Discussing his motivations to make music, he describes his values as an artist, "My artistry is my journey to discover myself and my music is the treasures I find."

Motivated by his own journey towards self-improvement, he relays his hopes of touching other people’s lives, “To use music to fill myself and other people with beautiful, strengthening messages and feelings. That is my dream.”

Princis has been selected twice for P4 Nästa, in 2016 with his debut song, "Life (Just Not Dying)" and in 2020 with his single "What's the hurry?". His debut album, “Jag Duger” was released in 2018, followed by several singles and two more albums, “it’s ok to take it slow” in 2021 and “Hemma” in 2022.

In 2021, he started a rap project, on which he released the album “From I to We” under the artist name Ecta.

The singer got signed to Gothenburg-based Rexius Records in 2021.

Read more (in Swedish):

• Article on musicblog HYMN.se
• Article in newspaper "Gotlands Allehanda"